Welcome to

Golden State

We partner with top financial professionals, providing goal-centered investment strategies, while offering wealth advisors the autonomy to build independent, valuable, and enduring practices focused on the future of successful financial advice.

Your Pathway To Independence

Our team provides an extensive support network through:


Dedicated Transition Support


Turnkey Asset Management Program


Compliance Oversight


Marketing and Technology Support


Brokerage General Agency


Succession Planning


Mergers and Acquisitions

The Golden State Story

The Golden State family of companies, comprised of Golden State Wealth Management, Golden State Equity Partners and Golden State Asset Management, are investment advisers registered with the U.S. Securities and Exchange Commission dedicated to financial professionals and their clients. The firm’s initial company was founded in 2013 by a group of executives who collectively contribute over 50 years of industry experience and has partnered with advisors serving over $3 Billion in assets under care¹. The Golden State family of companies maintain business alignments with LPL Financial, the nation’s largest independent broker-dealer², Raymond James, BNY Mellon | Pershing and Charles Schwab & Co., Inc.³, some of the nation’s largest independent custodians, who provide comprehensive tools and research necessary in today’s complex markets.

Golden State’s flagship office is located in South Coast Metro, California. With a goal to continue expanding offices across the country, Golden State is committed to creating an atmosphere that benefits both advisors and their investors.

Our Growing Network of Financial Services – A Family of Companies











Golden State aims to meet the needs of top-tier, high-quality financial advisors by providing a flexible affiliation framework for those looking for fee-only, an independent hybrid RIA with a broker/dealer relationship, access to a turnkey asset management program, and additional revenue streams and services through insurance, mortgages and a digital advice platform.


Golden State Welcomes its newest advisor, Mary Avella of Avella Private Wealth

Golden State Welcomes its newest advisor, Mary Avella of Avella Private WealthSouth Coast Metro, Calif., November, 16, 2023: Golden State, a registered investment adviser, is proud to welcome Mary Avella of Avella Private Wealth Advisors in Lafayette, California. Mary...

Latest Podcast

WisdomTree Global CIO, Jeremy Schwartz, shares his insights on finance, current opportunities and hidden risk.

Golden State Ranked on Forbes America’s Top RIA Firms for 2023

Golden State is proud to announce its ranking on the Forbes America’s Top RIA Firms list for 2023.

Golden State opens its second Utah location welcoming Ben Marshall of Marshall Wealth Advisors

Golden State is proud to welcome Ben Marshall of Marshall Wealth Advisors in Lehi, Utah who has been helping clients achieve financial success for over two decades.

Golden State Awarded on the USA Today Best Financial Advisory Firms 2023 List

This prestigious award is presented by USA Today and Statista Inc., the world-leading statistics portal and industry ranking provider.


201 E Sandpointe, Suite 460
South Coast Metro, CA 92707



¹Per SEC Filings as of Dec. 31, 2022; Golden State.
²As reported in Financial Planning magazine, June 1996-2021, based on total revenue.
³This website has been independently produced by Golden State, is independent of, and has no affiliation with, Charles Schwab & Co., Inc. or any of its affiliates (“Schwab”). Schwab is a registered broker-dealer and member SIPC. Schwab has not created, supplied, licensed, endorsed, or otherwise sanctioned these materials nor has Schwab independently verified any of the information in them. Golden State provides you with investment advice, while Schwab maintains custody of your assets in a brokerage account and will effect transactions for your account on our instruction.  The Golden State family of companies are unaffiliated entities from BNY Mellon | Pershing and Charles Schwab & Co., Inc. – each responsible for its own services and policies. Trademarks belong to their respective owners.